Beth Mach is Co-founder & COO of Spacely, Board Member, Global Marketer, Advisor, TEDx Speaker, & Voice Artist.

Beth Mach is an accomplished marketing executive. Beth Mach is the Chief Operating Officer of Spacely, an innovative online marketplace for out-of-home and print media, with over 25 years of global marketing and media expertise. Beth Mach is a TEDx speaker, board member, and startup advisor, she drives strategic innovation while championing inclusive workplace cultures and sustainable business practices. Beth Mach leverages her extensive leadership experience to mentor entrepreneurs and inspire audiences worldwide, making her a sought-after expert in digital marketing transformation and disruptive media solutions.

• Job Title: COO
• Nationality: United States
• Alternate Names:
• Honorific Suffix: BA

Beth Mach: Education

Institution	Degree	Start Date	End Date	Description
Walsh College	BA	1994	1996	Beth Mach earned her BA in business management and marketing from Walsh College.
Harvard Business School	CME	2015	2020	Beth Mach studied sustainable business, disruptive innovation, behavioral economics & women's leadership, decision making & organizational leadership at Harvard Business School.

Beth Mach: Employment History

Company	Job Title	Start Date	End Date	Description	Information Links
Spacely	Co-founder/Chief Operating Officer/Advisory Board	2022-09	Present	Online marketplace for buyers and sellers of Out-Of-Home and Print media. Automation ecosystem for offline media channels.	More Info
The Room	Moderator/Advisor	2023-09	Present	Highly curated forum for senior marketing executives.
BrandStory Architech	Board Advisor	2024-06	Present
Compliant	Cheerleader-In-Chief/Advisor	2023-08	Present
Freelance	Voice Actor	2022-08	Present
Influential	Advisor	2020-06	Present
Sage	President	2003-05	Present
TrueCar, Inc.	Chief Consumer & Communications Officer	2020-10	2023-03	Led consumer-focused efforts for online vehicle buying. Product Development, Partner, Consumer Marketing, Dealer Marketing, Growth & Acquisition, Creative, Research, Communications.
dentsu X, dentsu luxe	President	2018-10	2020-06	Led team of 100+ for luxury retail clients. Focus: Jewelry & Watches, Wine & Spirits, Fashion & Leather Goods, Perfume & Cosmetics.
Initiative	Chief Digital Officer	2017-09	2018-09	Oversaw digital marketing for 100+ client businesses. Focus: CPG, Beauty, Travel, Retail, Restaurants, Pharmaceutical, Government, Toy.
Huge	Managing Director - Global Media	2016-10	2017-09	Global media leadership for newly formed media business. Focus: Fashion, Retail, Financial, Government, Electronics.
Mindshare	Executive Director, Global Client Lead	2015-06	2016-10	Global Client Leader for American Express. 100 media professionals across 20+ markets, $400M+ annual spend.
Starcom MediaVest Group	SVP, Global Digital Director	2012-06	2015-05	Led P&G global digital strategy, NA tactical buying, worldwide Prestige portfolio planning and buying.
Mindshare	Managing Director, Global Digital	2011-11	2012-08	Global Digital Leadership for BP Global. Focus: Luxury Automotive, Energy, Home/Garden, Retail, Toy, Healthcare, IT.
Mindshare	Managing Director, Client Leadership	2010-04	2012-01	Led Jaguar Cars Portfolio media planning strategies. $65MM annual investments, team of 20+.
Mindshare	SVP Dir of Digital Investment Planning	2007-09	2010-03	Managed digital budgets over $125MM for Ford Motor Company.
PHD	VP - Assistant Media Director - PHD & PHDiQ	2005	2007	Focus: Dodge, Discovery Comms.
Starcom	Media Supervisor - Chevrolet Car & Truck - GM Planworks	2000	2005	Automotive Media Planning.
Yahoo!	Project Manager - General Motors account	2002-04	2002-09	Project Manager & Sales Lead - General Motors.
Interpublic Group (IPG)	Negotiation Analyst - GM Mediaworks	1997	2000	Automotive Media Buyer.
Lifetime Television	Sales Associate	1995	1997	Intern and Sales Associate.

Beth Mach: Awards

Award	Information links
TEDx Speaker	More Info
One of the Top 50 Women Leaders in Detroit 2025	More Info
One of the Top 50 Women Leaders in Detroit 2024	More Info

Beth Mach: Fields of Expertise

Expertise / Skill	Expertise Description	Expertise sameAs	Information Links
Marketing	Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses or directly to consumers.	Marketing on Google	More Info
Leadership	Leadership, is defined as the ability of an individual, group, or organization to "lead", influence, or guide other individuals, teams, or organizations. "Leadership" is a contested term.	Leadership on Google	More Info
Communication	Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether unintentional or failed transmissions are included and whether communication not only transmits meaning but also creates it.	Communication on Google	More Info

Beth Mach: Member Of

Organization	Start Date	End Date	Description	Information Links
The Room	09-2023		The Room is a highly curated forum for senior marketing executives, delivering innovative content and decision-making connections, all in a confidential, intimate environment.	More Info
Brandstory Architect	06-2024		External expert who provides strategic guidance and specialized insights to an organization's leadership without being a formal member of the board of directors.	More Info

Beth Mach: Visuals