About Beth Mach
Beth Mach is Co-founder & COO of Spacely, Board Member, Global Marketer, Advisor, TEDx Speaker, & Voice Artist.
Beth Mach is an accomplished marketing executive. Beth Mach is the Chief Operating Officer of Spacely, an innovative online marketplace for out-of-home and print media, with over 25 years of global marketing and media expertise. Beth Mach is a TEDx speaker, board member, and startup advisor, she drives strategic innovation while championing inclusive workplace cultures and sustainable business practices. Beth Mach leverages her extensive leadership experience to mentor entrepreneurs and inspire audiences worldwide, making her a sought-after expert in digital marketing transformation and disruptive media solutions.
- Job Title: COO
- Nationality: United States
- Alternate Names:
- Honorific Suffix: BA
Beth Mach: Education
| Institution | Degree | Start Date | End Date | Description |
|---|---|---|---|---|
| Walsh College | BA | 1994 | 1996 | Beth Mach earned her BA in business management and marketing from Walsh College. |
| Harvard Business School | CME | 2015 | 2020 | Beth Mach studied sustainable business, disruptive innovation, behavioral economics & women's leadership, decision making & organizational leadership at Harvard Business School. |
Beth Mach: Employment History
| Company | Job Title | Start Date | End Date | Description | Information Links |
|---|---|---|---|---|---|
| Spacely | Co-founder/Chief Operating Officer/Advisory Board | 2022-09 | Present | Online marketplace for buyers and sellers of Out-Of-Home and Print media. Automation ecosystem for offline media channels. | More Info |
| The Room | Moderator/Advisor | 2023-09 | Present | Highly curated forum for senior marketing executives. | |
| BrandStory Architech | Board Advisor | 2024-06 | Present | ||
| Compliant | Cheerleader-In-Chief/Advisor | 2023-08 | Present | ||
| Freelance | Voice Actor | 2022-08 | Present | ||
| Influential | Advisor | 2020-06 | Present | ||
| Sage | President | 2003-05 | Present | ||
| TrueCar, Inc. | Chief Consumer & Communications Officer | 2020-10 | 2023-03 | Led consumer-focused efforts for online vehicle buying. Product Development, Partner, Consumer Marketing, Dealer Marketing, Growth & Acquisition, Creative, Research, Communications. | |
| dentsu X, dentsu luxe | President | 2018-10 | 2020-06 | Led team of 100+ for luxury retail clients. Focus: Jewelry & Watches, Wine & Spirits, Fashion & Leather Goods, Perfume & Cosmetics. | |
| Initiative | Chief Digital Officer | 2017-09 | 2018-09 | Oversaw digital marketing for 100+ client businesses. Focus: CPG, Beauty, Travel, Retail, Restaurants, Pharmaceutical, Government, Toy. | |
| Huge | Managing Director - Global Media | 2016-10 | 2017-09 | Global media leadership for newly formed media business. Focus: Fashion, Retail, Financial, Government, Electronics. | |
| Mindshare | Executive Director, Global Client Lead | 2015-06 | 2016-10 | Global Client Leader for American Express. 100 media professionals across 20+ markets, $400M+ annual spend. | |
| Starcom MediaVest Group | SVP, Global Digital Director | 2012-06 | 2015-05 | Led P&G global digital strategy, NA tactical buying, worldwide Prestige portfolio planning and buying. | |
| Mindshare | Managing Director, Global Digital | 2011-11 | 2012-08 | Global Digital Leadership for BP Global. Focus: Luxury Automotive, Energy, Home/Garden, Retail, Toy, Healthcare, IT. | |
| Mindshare | Managing Director, Client Leadership | 2010-04 | 2012-01 | Led Jaguar Cars Portfolio media planning strategies. $65MM annual investments, team of 20+. | |
| Mindshare | SVP Dir of Digital Investment Planning | 2007-09 | 2010-03 | Managed digital budgets over $125MM for Ford Motor Company. | |
| PHD | VP - Assistant Media Director - PHD & PHDiQ | 2005 | 2007 | Focus: Dodge, Discovery Comms. | |
| Starcom | Media Supervisor - Chevrolet Car & Truck - GM Planworks | 2000 | 2005 | Automotive Media Planning. | |
| Yahoo! | Project Manager - General Motors account | 2002-04 | 2002-09 | Project Manager & Sales Lead - General Motors. | |
| Interpublic Group (IPG) | Negotiation Analyst - GM Mediaworks | 1997 | 2000 | Automotive Media Buyer. | |
| Lifetime Television | Sales Associate | 1995 | 1997 | Intern and Sales Associate. |
Beth Mach: Awards
| Award | Information links |
|---|---|
| TEDx Speaker | More Info |
| One of the Top 50 Women Leaders in Detroit 2025 | More Info |
| One of the Top 50 Women Leaders in Detroit 2024 | More Info |
Beth Mach: Fields of Expertise
| Expertise / Skill | Expertise Description | Expertise sameAs | Information Links |
|---|---|---|---|
| Marketing | Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses or directly to consumers. | Marketing on Google | More Info |
| Leadership | Leadership, is defined as the ability of an individual, group, or organization to "lead", influence, or guide other individuals, teams, or organizations. "Leadership" is a contested term. | Leadership on Google | More Info |
| Communication | Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether unintentional or failed transmissions are included and whether communication not only transmits meaning but also creates it. | Communication on Google | More Info |
Beth Mach: Member Of
| Organization | Start Date | End Date | Description | Information Links |
|---|---|---|---|---|
| The Room | 09-2023 | The Room is a highly curated forum for senior marketing executives, delivering innovative content and decision-making connections, all in a confidential, intimate environment. | More Info | |
| Brandstory Architect | 06-2024 | External expert who provides strategic guidance and specialized insights to an organization's leadership without being a formal member of the board of directors. | More Info |
Beth Mach: Visuals